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Brands in motion: How frictions shape multinational production



Type:   Article
Titre:   Brands in motion: How frictions shape multinational production
Auteur(s):   Mayer, Thierry (1971-...) - Département d'économie (Auteur)
Head, Keith - Sauder School of Business (Columbia University) (Auteur)
In:   American Economic Review
Date de publication:   2019
Éditeur:   ÉTATS-UNIS  :  American Economic Association
Volume:   Forthcoming
ISSN:   00028282
Résumé:   [en] Following the 2016 Leave vote in the referendum on UK membership in the EU and the election of Donald Trump, trade agreements have entered a period of great instability. To predict the impact of possible disruptions to existing arrangements requires counterfactual analysis that takes into account the complex set of factors influencing the production and marketing strategies of multinational corporations. We estimate a model of multinational decisionmaking in the car industry. This model predicts the production reallocation and consumer surplus consequences of changes in tariffs and non-tariff barriers induced by US-led protectionism, Brexit, Trans-Pacific and Trans-Atlantic integration agreements.


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