Type
Article
Title
The Key to Success in Innovation Part II: The Art of Choosing Good Spokespersons
In
International Journal of Innovation Management
Author(s)
AKRICH Madeleine - Centre de sociologie de l'innovation (CSI) (Author)
CALLON Michel - Centre de sociologie de l'innovation (équipe de l'I3) (CSI) (Author)
LATOUR Bruno - Médialab (MEDIALAB) (Author)
Editor
GB : Imperial College Press
Volume
6
Number
2
Pages
207 - 225 p.
ISSN
13639196
Abstract
EN
“Solve the technical problems first”, we often hear, “then we’ll deal with the market”. The real history of innovations does not generally follow this simple schema; it is made of adaptations, series of trial and error and countless negotiations between numerous social actors. A genuine combat from which conquerors who know how to choose good representatives emerge.

BIBLIOGRAPHIC QUOTE
EXPORT