Type
Partie ou chapitre de livre
Titre
The Making of the Consumer : Historical and Sociological Perspectives
Dans
The Sage Handbook of Consumer Culture
Auteur(s)
CHESSEL Marie Emmanuelle - Centre de sociologie des organisations (Auteur)
DUBUISSON-QUELLIER Sophie - Centre de sociologie des organisations (Auteur)
KRAVETS Olga - (Directeur de publication ou de collection)
MACLARAN Pauline - (Directeur de publication ou de collection)
MILES Steven - (Directeur de publication ou de collection)
VENKATESH Alladi - (Directeur de publication ou de collection)
Éditeur
London : SAGE Publications
Pages
43 - 60 p.
ISBN
9781473929517
Mots clés
Agency, consumer, social construction, social surveys, sociology
Résumé
EN
History, sociology and anthropology have devoted many studies to furthering the understanding of how consumers’ desires develop. They have shown interest in the ways in which consumers, their identities and their tastes are the product of specific techniques, activities and actors within societies. In this chapter we draw from historical and sociological studies, to show how market actors but also the state and civil society, as well as consumers themselves, contribute to the social making of consumers’ identities, in both the modern and contemporary periods, and in various geographical regions. These studies show the extent to which representations of the consumer are rooted in specific political or moral projects, so that consumption is determined as a social and political practice with an impact way beyond the domestic sphere. But, they also demonstrate that the construction of the consumer requires that he or she be given agency, which in return produces effects on the construction of the representation of consumers themselves

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