Type
Article
Titre
Información Política e Imagen de Candidatos en las Campañas electorales de 2006 : Un modelo explicativo del cambio de opinión a nivel individual
Dans
Revista Mexicana de Opinión Pública
Auteur(s)
MORENO Alejandro - Instituto Tecnológico Autónomo de México (ITAM) (Auteur)
MARTINEZ TRUJILLO Maria - (Auteur)
Éditeur
MX : Universidad Nacional Autónoma de México
Numéro
2
Pages
29 - 51 p.
ISSN
18707300
Mots clés
Elecciones 2006, Estudio Panel, Cambio de opinión en imagen de candidatos.
Résumé
EN | ES
In this article we analyze the patterns of change in candidate images among the Mexican electorate in the 2006 presidential race. We assess the extent in which opinion changes are explained by campaign information. Our empirical test are based on panel survey data gathered in the Mexico 2006 Panel Study. This research design consist of three waves of interviews among a national representative sample of Mexican adults: one wave was conducted before the campaigns, another towards the end of the campaign season, and the third was a post-election round. Our results show that the largest changes in opinion took place among individuals who were more frequently exposed to television news, but we also found that the direction of change varies when controlling by political predispositions such as left-right ideological orientations.

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